MATERIALS: Marketing: Concepts and Strategies, 12ed, Pride and Ferrell (2003). Additional readings and course materials will be handed out by the professor as the semester proceeds.

DESCRIPTION: This is an introductory course designed to acquaint students about how marketing functions in a free market system. The main focus is on the fundamental terminology, principles, concepts and models found in the marketing field. The various activities that marketers perform in business will be discussed to illustrate how these are conducted in a profit-oriented market environment. Additionally, how marketing activities influence the society in which it functions also will be examined. Prerequisites: MGMT 200 and ECON 251 or 252.

OBJECTIVES: As an introductory course, each student should: (1) acquire a fundamental knowledge of the key terminology in marketing; (2) learn the important principles, concepts and models of the field; and (3) gain a limited knowledge about how these ideas and concepts are applied.

Points are totaled at the end of the semester with grades assigned on a straight scale basis; individual grades are
not given per se.  Grading scale:  A = 875 pts.  B = 800 pts.  C = 725 pts.  D = 650 pts.  F < 650 pts.

QUIZZES: These will be questions from the textbook test bank for the assigned chapters. Plan for 6 quizzes; time allotted will be 20-25 minutes at the end of day scheduled. See schedule for specific dates.

EXAMS: These will cover the course lecture material ONLY. Expect short answer, fill-in-the-blank, quantitative problems and some multiple choice questions, all based on class lecture material. Final Exam directions will be discussed later in the semester. Write in INK only (writing in pencil will mean losing 20 points).

Make-up quiz or exam request: Pre-approval only will require a written explanation provided -- get a physician’s notes confining you to home or provide a death notice for an immediate family member. WARNING: professor will be very difficult accommodating other requests. One make-up exam may be allowed (didn't feel good on that day, leaving early for vacation, upset because of a personal problem, had to work, or whatever are not valid excuses).

BONUS POINTS: As part of the introductory course a Marketing Plan Exercise can be performed for extra credit near the end of the semester. This is a voluntary assignment. Details will be provided later in the course.

PARTICIPATION: Attendance is expected at each period (two per day). Offering ideas, making comments, asking or answering questions are ways of demonstrating knowledge. "Bewildering Statements" will not be recognized as knowledge. Participation means leaving a strong impression with the professor that you are active in the class.

Sometimes missing class is unavoidable upon occasion. Missing more than three periods will affect participation points awarded. If the campus should be suddenly closed due to snow this will not be counted as a missed period. Beginning with the fourth absence 5 points will be deducted from participation points for each period missed. Likewise, personal decorum is considered part of participation and will affect points awarded.

READINGS: Each student will have the opportunity to voluntarily prepare readings for class discussion. Each reading is prepared as a 1 page TYPED summary, turned in at the class meeting. Format: (A) Topic of Focus (explain what article is about), (B) Key Points (list 5-8 important points), and (C) Conclusions (how the reading relates to the course content). Demonstrate your ability to analyze facts and subject, not an expression of your personal feelings.

COURSE POLICIES:

1. Academic Dishonesty will not be tolerated and will be processed according to the procedures established by the campus.

2. If you have questions about an assignment or course requirements, be sure to ask the professor for clarification rather than make assumptions that later prove wrong. The yahoo email address may be best for this purpose.

3. NO CLASS HELD on March 7th (mid-term break).

4. There will be a short break taken approximately half-way through the evening. Be reminded, attendance is expected for both periods. Please do not ask or expect to be excused from the second half of the evening.

5. Any GRADED material (tests, assigned homework, etc.) must be returned to the professor who holds these for instances of grade disputes or reviews.

6. Assigned Readings and Marketing Plan Exercise must be typed. NO LATE ASSIGNMENTS ACCEPTED -- REGARDLESS OF THE REASON. Late is any time after the scheduled class period.

7. Classroom courtesy and decorum is expected from everyone. Rude or childish behavior is not acceptable and will be so noted. Leaving classroom early, continually arriving late, holding side conversations, sleeping, etc., are considered such behavior.

8. Class Withdrawal final day: see Schedule of Classes.

9. Best way to earn a high grade....READ the text assignments and have your materials prepared BEFORE class, ready for participation. The professor adheres to an adage of one of his former professors: "Education is not a spectator sport." The course is treated like a job -- you work in business for pay, work in the course for a grade.

Remember: the semester will proceed quickly -- don't fall behind.

10. Evaluation sometimes means that the professor and student "differ" in their "appreciation" of work performed. The professor will explain how the grade was determined but does NOT change the grade because the student "feels this is unfair" or "is disappointed." And NO, extra work is not given to compensate for previous weak performance. If you are a graduating this semester make sure you retain this status.