Professor Daniel P. Rutledge
Associate Professor of Business - Marketing
Contents of Website
Basic Information Student Notices About the Professor About Marketing and Careers Syllabi
Office: 185 Technology Bldg.
Hours: MW 1:30-3:30 and Tuesday by
Special Appointment
Address: Purdue University North Central Professor Rutledge
1401 S. U.S. Hwy 421
Westville, IN
46391
| Phone: | 219-785-5228 | Schedule: | MW 10:00-11:15 Business Strategy |
| 800-872-1231 x-5228 (In-state) | MW 5:30-6:45 Consumer Behavior | ||
| Fax: | 219-785-5228 | Tu 6:00-8:45 Principles of Marketing | |
| Email: | drutledg@pnc.edu | ||
| drrens_1989@yahoo.com |
| GBM
329 - Quiz 3 scheduled for Tuesday, February 22nd
GBM 329 - Exam 1 scheduled for Tuesday, March 1st GBG 405 - Exam 2 scheduled for Monday, March 21st GBM 385 - Exam 2 scheduled for Wednesday, March 23rd NO CLASSES HELD Week of March 7th thru 11th - Mid-term Break |
Daniel P. Rutledge, Associate Professor of Business, Tenured, 2001 to present
Ph.D. in Marketing - Michigan State University (1989)
M.A. in Economics - Western Michigan University (1969)
B.B.A. in Economics - Western Michigan University (1967)
College Teaching: 24 years in higher education field, all experience teaching marketing
and business courses, mostly at regional universities
| Marketing Principles | Buyer Behavior | Sales Management |
| Marketing Management | Advertising | Marketing Research |
| Marketing Strategy | Promotion | Retailing |
| Business Strategy |
Business Experience: 12 years in industry, primarily industrial marketing with additional
experience working for major advertising agency, small business
consulting work as occasions arise
Teaching Philosophy: A student should 1st: become technically competent in fundamental
terminology and concepts; 2nd: demonstrate an ability to apply
basic knowledge through readings and term papers; and 3rd:
achieve a mastery integrating knowledge through case studies
and research projects within the context, where applicable, of other
subjects in business and the social sciences .
Favorite Sayings: "Education is not a spectator sport"....Walter Adams, Distinguished
Professor of Economics
"The harder I work, the luckier I get".... anonymous.
"Learn as much as you can about as much as you can"....Creative Director
at major advertising agency speaking
to class of students, 1992
Research Interest: marketing strategy and management, business-to-business marketing,
strategic management, public policy issues
Publications: "The Mind of the Indiana C.E.O.: Views On Emerging Business Issues,"
with Derek Bjonback, Indiana Business Review (Spring, 2004).
"The Direct and Indirect Approaches to Strategy Formulation," with James F.
Wolter, Marketing Management Association: 2003 Spring Proceedings,
(March, 2003).
"An Empirical Investigation of CEO Compensation: The Neoclassicist and
Managerialist Views," with Donna Whitten, Journal of Contemporary Business
Issues, 11:1 (Spring, 2003).
"Assessment Library Science Education Contribution to Business Student
Learning: A Case Study," with Alicia Maehler, The Journal of Business &
Finance Librarianship, 9:1 (Fall, 2003).
"The Mind of the CEO" by Jeffrey E. Garten, Book Review, Mid-American
Journal of Business, 17:1 (Spring, 2002).
Service - Previous assistance has been provided to small companies performing marketing
research, marketing strategy and planning, advice on marketing and management
general-type topics
| Memberships - | American Marketing Association |
| Midwest Business Administration Association | |
| Society For Case Research | |
| National Association of Business Economists | |
| Detroit Association of Business Economists |
About Marketing and Marketing Careers
"Business is concerned with two things, Marketing and Innovation. Everything else is cost."
Peter F. Drucker, Distinguished Professor of Management, Claremont
About the Marketing Field:
The above statement expresses the role of marketing in a variety of successful business
organizations. Emphasis is placed first on understanding current and prospective buyers,
then second, how the exchange process is transacted between buyers and sellers for both
their mutual benefit.
Persons that find learning about human behavior interesting will find marketing is a most
fascinating field in which to study and work.
About Marketing Careers:
There are literally millions of people earning a respectable living working in occupations
in marketing. Among the various positions are:
Advertising and Promotion: communications with consumer and organizational buyers to attract their attention and persuade them to purchase brands offered. Key skills are communications and creativity.
Marketing Research: the investigation of "what, where, how, how much and why" of customer buying decisions. Data gathering for quantitative analysis into strategic information is the main purpose. Key skills are problem solving and working with quantitative data.
Personal Selling: interaction with buyers and listening to learn what they desire. The challenge is to persuade customers to buy and then to continue their satisfaction with the products and services offered. Key skills are an ability to listen, deal with people, and being a self-starter.
Retailing: providing both merchandise and services to customers in a local trading area. Persons seeking self-employment and having an entrepreneurial spirit will find this field attractive. Key skills are an ability to communicate with customers and being organized.
Physical Distribution/Logistics: decisions involving location, storage and movement of products to market. This is a practical oriented area where significant cost savings are possible. Key skills are an ability to manage deadlines and meet the challenges of economic efficiency.
Product Management: focus is on the discovery of new opportunities and bringing forth new offerings targeted at specific market segments. Key skills are an understanding of market research, then translating the findings into new, creative ideas for organization-wide actions.
GBM 329 - Principles of Marketing